Giunti
After the acquisition from Bombiani, historical Florence-based publishing house Giunti Editore required an integrated system to manage their books database.
Context
Giunti Editore, parent company of the second biggest Italian publishing holding, works in paper and digital publishing. It is also Italy’s first bookstore chain with over 215 stores, over 14.500 books in catalogue, and over 1000 new releases per year.
The company needed to make data available to internal (i.e. their website giunti.it) and external services (i.e. Alice Publishing Information database), and to allow for internal searches based on products’ data.
Challenge
On the tech side, our challenge involved SAP and J Tracker integrations. We also sent data to Alice, Amazon and other external systems.
Design Process
Our approach is part of a careful analysis through a series of Customers Interviews with seven key users. From these interviews relevant data emerged, such as how they were using an old system and what their workflows were. We defined the working perimeter and then defined the personas, created the user journeys for all touchpoints, wireframes, and eventually the graphic prototype. Through usability tests our developers defined the architecture.
Technologies
For the frontend part we chose Ext js, an optimal solution for management systems. We used and integrated MySQL and Mongo DB as databases for their versatility and flexibility.
At last Giunti can count on a modern and integrated to manage their book catalogue. UX and usability of this integration was defined in detail in order to make the app extremely usable.
Giunti Editore got to learn our technical expertise and showed to be stimulated and satisfied with out choice to start from the UX design, something they considered critical. They asked to involve their colleagues in each step of the project’s creation: this is why we chose to carry out customers interviews and usability tests both on wireframes and the graphic prototype.
Giunti Editore is a long time client that daily renews their trust thanks to the project we realized together.
