After the acquisition from Bombiani, historical Florence-based publishing house Giunti Editore required an integrated system to manage their books database.



Giunti Editore, parent company of the second biggest Italian publishing holding, works in paper and digital publishing. It is also Italy’s first bookstore chain with over 215 stores, over 14.500 books in catalogue, and over 1000 new releases per year.

The company needed to make data available to internal (i.e. their website and external services (i.e. Alice Publishing Information database), and to allow for internal searches based on products’ data.



On the tech side, our challenge involved SAP and J Tracker integrations. We also sent data to Alice, Amazon and other external systems.

SAP, J tracker, Alice, Amazon integration

Design Process


Our approach is part of a careful analysis through a series of Customers Interviews with seven key users. From these interviews relevant data emerged, such as how they were using an old system and what their workflows were. We defined the working perimeter and then defined the personas, created the user journeys for all touchpoints, wireframes, and eventually the graphic prototype. Through usability tests our developers defined the architecture.


Design Process: Customer Interviews


For the frontend part we chose Ext js, an optimal solution for management systems. We used and integrated MySQL and Mongo DB as databases for their versatility and flexibility.

Sencha ExtJS
Giunti - Hinto

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